Petra Milk
Petra milk is a vegetable drink made with the same barley, beer scent, and longneck bottles that we use to brew Petra Beer. It is a product created to hack Brazilian media legislation and World Cup regulations.
VP Creative Directors: Alexandre Vilela (Xã) and Marcelo Bruzzesi.
Creative Directors: Juliano Almeida, Marcelo Ribeiro and Victor Castelo.
Creative Team: Pedro Arvati, Fernando Fregate, Lucas Husni and André Choairy.